The AI Survival Guide for Performance Marketers
was held on 21st November 2025
About the Security Event
This webinar looks at how AI is reshaping the work of performance marketers and what recent real world experiments reveal about its limits. The session features a live discussion with Chris Nightingale and Nick Handley, co hosts of Prompted: The AI Podcast for Performance Marketers. Drawing on their experience with AI driven campaigns and tools, they will explain why early attempts to replace human expertise with LLMs and automated agents fell short and what the next phase of AI assisted marketing will realistically look like. The conversation focuses on what AI can streamline, where human judgment is still essential and how the role of marketers is shifting as automation becomes more common.
Attendees will learn how to prepare their data, teams and processes for the coming year, how to stay relevant as ad platforms become more automated and what practical tools can support better performance. Chris and Nick will share examples of AI solutions they have built, along with a set of resources that marketers can use in their daily work. The webinar concludes with predictions for the next year or two and a live Q and A for audience questions. If participants cannot attend the live session, a full recording will be made available.